Part of Coronado & South Bay, our guide to Coronado, the South Bay and the bayfront.
Third Avenue is the heart of Downtown Chula Vista, over 30 blocks long, according to the Downtown Chula Vista Association. It lists a farmers market every Sunday and a free, family-friendly Dia de los Muertos Celebration on Sunday, November 1, 2026, from 3:00 to 7:30 p.m., with music, dance, a car show and kids’ crafts.Checked October 23, 2026.

The District
The association describes Third Avenue as the heart of Downtown Chula Vista. See the events page for the Dia de los Muertos date.
What We Could Not Verify
- The market’s hours and location, and the association’s street address, were not on the page read.
- The history of the Third Avenue Village name was not confirmed.
More in Coronado & South Bay
FAQ
Is the Dia de los Muertos event free?
The association describes it as a free, family-friendly event on November 1, 2026, from 3:00 to 7:30 p.m.
Sources
Checked October 23, 2026 by It’s San Diego. Cite this page: It’s San Diego (itssandiego.com), checked October 23, 2026. Free to quote with a link to this page; tables are licensed CC BY 4.0.